Quji Guo, Chinese name 郭去疾，was born in Chengdu, China.  He was one of the first group of students from his elementary school who became interested in computers.  Since then, coding became one of his favorite hobbies.  Currently, Mr. Guo is the CEO and chairman of Lightinthebox.com, and he had good performances from previous studying and working experiences.

Mr. Guo finished his master degree in University Of Illinois At Urbana-Champaign, and got his MBA from Stanford University.  He then worked in Microsoft and Amazon before joining Chinese Google as Li Kaifu’s special assistant in 2005. Serving as the CSO (Chief Strategy Officer) in Chinese Google, Mr. Guo contributed to many key Chinese Google products, including Chinese Google’s Music Search, Kingsoft Software, Google Pinyin, Google Local, etc.   In 2006, Mr. Guo founded Lightinthebox.com with the slogan: “One World, One Price”.

There were rumors that Lightinthebox.com got 6 million USD Venture Capital funding in 2008, and one of the VC was from the New Oriental English Inc.’s co-founder, Xu Xiaoping 徐小平。

Mr. Guo believed that there is currently a market demand in the Exporting B2C field.  Exporting B2C business model is a combination of wholesale and retail.  Lightinthebox.com has its own inventory and delivery service.  It mainly targets the US market, with recent openings in France.  Lightinthebox.com has over 100 employees in Beijing and Shenzhen.